Executive Development Programme in Brand Analytics Strategy
-- ViewingNowThe Executive Development Programme in Brand Analytics Strategy is a certificate course designed to equip learners with essential skills for career advancement in the data-driven business landscape. This programme emphasizes the importance of data-centric decision-making in brand development and management, addressing industry demand for professionals who can effectively interpret and apply market insights.
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Unit 1: Introduction to Brand Analytics Strategy
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Unit 2: Understanding the Brand Landscape
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Unit 3: Data Analysis for Brand Insights
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Unit 4: Competitive Analysis and Market Positioning
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Unit 5: Customer Segmentation and Targeting
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Unit 6: Brand Identity and Positioning Strategy
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Unit 7: Measuring Brand Success through KPIs
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Unit 8: Leveraging Social Media Analytics for Brand Growth
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Unit 9: Building a Brand Analytics Team
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Unit 10: Future Trends in Brand Analytics
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