Advanced Certificate in News & Content Marketing
-- ViewingNowThe Advanced Certificate in News & Content Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in journalism, content creation, and marketing industries. This certificate program focuses on the intersection of news and content marketing, emphasizing strategic storytelling, content planning, and audience engagement.
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โข Advanced News Writing: fundamentals of writing news articles, including inverted pyramid structure, lede writing, and sourcing.
โข Content Strategy: creating and implementing effective content marketing strategies to achieve business goals.
โข Social Media Management: utilizing social media platforms for news and content distribution and engagement.
โข SEO for News & Content: optimizing news and content for search engines to increase visibility and traffic.
โข Data Journalism: using data to tell stories and provide insights in news and content marketing.
โข Content Creation Tools: utilizing various tools and platforms for creating and distributing news and content.
โข Mobile News Consumption: understanding the impact of mobile devices on news consumption and content marketing.
โข News & Content Analytics: measuring and analyzing the performance of news and content marketing campaigns.
โข Digital Publishing: understanding the fundamentals of digital publishing, including layout, design, and user experience.
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