Executive Development Programme in Targeted Advertising Leadership
-- ViewingNowThe Executive Development Programme in Targeted Advertising Leadership is a certificate course designed to empower professionals with the latest skills in data-driven advertising. In an era where personalized marketing reigns supreme, this program is of paramount importance, meeting the industry's growing demand for leaders who can navigate the complex world of targeted advertising.
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โข Targeted Advertising Fundamentals: Understanding the basics of targeted advertising, including audience segmentation, campaign objectives, and ad formats.
โข Data Analysis for Targeted Advertising: Utilizing data to drive advertising strategies, including data collection, interpretation, and visualization.
โข Programmatic Advertising: Exploring the ins and outs of programmatic advertising, including real-time bidding, demand-side platforms, and supply-side platforms.
โข Cross-Channel Advertising: Developing a comprehensive cross-channel advertising strategy, including coordination between search, social, display, and video advertising.
โข Ad Tech Stack Management: Managing the ad tech stack for optimal performance, including ad servers, verification tools, and tracking platforms.
โข Ad Creative and Copywriting: Creating compelling ad creative and copy, including design principles, copywriting techniques, and A/B testing.
โข Ad Measurement and Metrics: Measuring ad performance and optimizing campaigns, including key performance indicators (KPIs), attribution modeling, and conversion tracking.
โข Privacy and Compliance: Ensuring ad campaigns comply with privacy regulations, including GDPR, CCPA, and other relevant laws and guidelines.
โข Ethics in Advertising: Understanding the ethical considerations in advertising, including truth in advertising, diversity and inclusion, and consumer protection.
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