Global Certificate in Search Advertising
-- ViewingNowThe Global Certificate in Search Advertising is a comprehensive course that provides learners with essential skills in search advertising, a critical aspect of digital marketing. This course covers various topics, including search engine optimization (SEO), pay-per-click (PPC) advertising, and analytics, among others.
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โข Search Advertising Fundamentals: Understanding the basics of search advertising, including the benefits, key terminology, and the anatomy of a search ad.
โข Keyword Research and Strategy: Learning how to conduct effective keyword research, choose the right keywords, and develop a successful search advertising strategy.
โข Search Advertising Campaign Setup: Mastering the process of setting up a search advertising campaign, including creating ad groups, writing ad copy, and setting bids.
โข Advanced Targeting Options: Exploring the various targeting options available in search advertising, such as location targeting, device targeting, and audience targeting.
โข Measurement and Optimization: Understanding how to measure the performance of search advertising campaigns, analyze key metrics, and optimize campaigns for better results.
โข Advanced Bidding Strategies: Learning about the different bidding strategies available in search advertising, including manual bidding, automated bidding, and bid adjustments.
โข Landing Page Optimization: Understanding the importance of landing pages in search advertising, and how to optimize them for better user experience and conversion rates.
โข Mobile Search Advertising: Exploring the unique considerations and best practices for mobile search advertising, including device targeting, ad formats, and mobile-optimized landing pages.
โข Cross-Channel Advertising: Learning how to integrate search advertising with other digital marketing channels, such as social media, display advertising, and email marketing.
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