Professional Certificate in Advanced Retention Analytics
-- ViewingNowThe Professional Certificate in Advanced Retention Analytics is a valuable course designed to meet the growing industry demand for experts who can improve customer and employee retention. This certificate course emphasizes the importance of data-driven decision-making and equips learners with essential skills in predictive analytics, customer segmentation, and churn prevention strategies.
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โข Foundations of Retention Analytics: Introduction to retention analytics, its importance, and key metrics
โข Data Collection and Management: Techniques for collecting and managing data for retention analysis
โข Data Analysis Techniques: Advanced statistical methods for analyzing customer retention data
โข Predictive Analytics: Using machine learning algorithms to predict customer churn and retention
โข Segmentation and Cohort Analysis: Techniques for segmenting customers and analyzing cohorts for retention insights
โข Customer Lifetime Value (CLV): Understanding and calculating customer lifetime value in the context of retention analytics
โข Retention Strategies: Developing effective strategies to improve customer retention based on analytics insights
โข Communication and Implementation: Communicating insights and strategies to stakeholders, and implementing retention initiatives.
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