Executive Development Programme in Retail Market Research and Strategic Decision-Making
-- ViewingNowThe Executive Development Programme in Retail Market Research and Strategic Decision-Making is a certificate course designed to equip learners with essential skills for career advancement in the retail industry. This program highlights the importance of data-driven decision-making, consumer behavior analysis, and market research strategies in formulating effective business plans.
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โข Retail Market Research Fundamentals: Understanding the basics of retail market research, including the importance of data collection, analysis, and interpretation. This unit will cover various research methodologies and tools used in the retail industry.
โข Consumer Behavior and Market Segmentation: Explore the factors that influence consumer behavior and decision-making in the retail context. This unit will also cover market segmentation strategies and techniques to identify and target specific consumer groups.
โข Competitive Analysis and Market Trends: Analyze the competitive landscape and identify market trends to inform strategic decision-making. This unit will cover various analytical tools and frameworks for conducting competitive analysis and staying up-to-date with market trends.
โข Retail Data Analytics and Visualization: Learn how to analyze and visualize retail data to inform strategic decision-making. This unit will cover various data analysis techniques, as well as data visualization tools and best practices.
โข Retail Marketing Strategy: Develop a comprehensive retail marketing strategy that incorporates market research insights and competitive analysis. This unit will cover various marketing channels and tactics, as well as how to measure the effectiveness of marketing campaigns.
โข Retail Operations and Supply Chain Management: Understand the importance of retail operations and supply chain management in delivering a seamless customer experience. This unit will cover various supply chain models, as well as best practices for inventory management, logistics, and distribution.
โข Strategic Decision-Making in Retail: Learn how to make data-driven strategic decisions in the retail industry. This unit will cover various decision-making frameworks and tools, as well as how to balance short-term and long-term goals in retail strategy.
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