Global Certificate in Marketing Automation & Technology
-- ViewingNowThe Global Certificate in Marketing Automation & Technology is a comprehensive course designed to meet the growing industry demand for automation expertise. This certification equips learners with essential skills to streamline marketing efforts, improve efficiency, and drive revenue.
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โข Marketing Automation Fundamentals: Understanding the basics of marketing automation, its benefits, and how it can help businesses.
โข Marketing Technology Landscape: Overview of the marketing technology ecosystem, including MarTech categories and vendors.
โข Customer Relationship Management (CRM): Exploring CRM systems, their importance, and how they integrate with marketing automation platforms.
โข Lead Management: Managing leads throughout the customer journey, including scoring, nurturing, and tracking.
โข Email Marketing Automation: Designing and automating email campaigns, personalization, and segmentation.
โข Marketing Analytics: Analyzing marketing data, metrics, and KPIs to measure the effectiveness of marketing automation strategies.
โข Cross-Channel Marketing Automation: Coordinating marketing efforts across multiple channels, including email, social media, SMS, and web.
โข Artificial Intelligence (AI) & Machine Learning (ML) in Marketing Automation: Utilizing AI and ML to improve marketing automation outcomes and personalize customer experiences.
โข Marketing Automation Strategy & Best Practices: Developing a successful marketing automation strategy and following industry best practices.
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