Advanced Certificate in Crisis Comms: Results-Oriented Approach
-- ViewingNowThe Advanced Certificate in Crisis Comms: Results-Oriented Approach is a comprehensive course designed to equip learners with essential skills for managing critical situations in their professional lives. This certificate program emphasizes the importance of effective communication during crises and helps students develop strategies to maintain reputation, trust, and stability in turbulent times.
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โข Crisis Communications Strategies: Developing a comprehensive crisis communications plan that includes identification of potential crises, developing holding statements, and creating a crisis communications team.
โข Media Relations in a Crisis: Understanding how to work with the media during a crisis, including press conferences, interviews, and social media management.
โข Stakeholder Communication: Identifying and communicating with key stakeholders during a crisis, including employees, customers, and investors.
โข Internal Communications: Developing and implementing an internal communications plan to keep employees informed and engaged during a crisis.
โข Social Media Management in a Crisis: Utilizing social media to communicate during a crisis, including monitoring social media for misinformation and managing online reputation.
โข Crisis Communications Ethics: Understanding the ethical considerations in crisis communications, including transparency, honesty, and accountability.
โข Measuring Crisis Communications Effectiveness: Establishing metrics to measure the effectiveness of crisis communications efforts and making data-driven decisions.
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