Certificate in AdTech and Affiliate Marketing
-- ViewingNowThe Certificate in AdTech and Affiliate Marketing is a comprehensive course designed to empower learners with essential skills in the rapidly evolving AdTech and Affiliate Marketing industries. This program highlights the importance of data-driven decision-making, technological innovation, and performance marketing in today's digital landscape.
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โข Introduction to AdTech: Understanding the AdTech landscape, programmatic advertising, and real-time bidding
โข Digital Advertising Formats: Display, video, native, and rich media ads
โข Ad Operations: Ad trafficking, campaign management, and reporting
โข Audience Targeting: Demographic, geographic, contextual, and behavioral targeting
โข Ad Fraud and Viewability: Understanding ad fraud types, viewability, and solutions
โข Affiliate Marketing Fundamentals: Affiliate marketing models, networks, and tracking
โข Performance Marketing: Setting up, managing, and optimizing affiliate campaigns
โข Affiliate Recruitment and Management: Strategies for finding, onboarding, and retaining affiliates
โข Compliance and Fraud Prevention: Regulations, policies, and anti-fraud measures in affiliate marketing
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