Certificate in Digital Buying: Next-Gen Trends
-- ViewingNowThe Certificate in Digital Buying: Next-Gen Trends is a comprehensive course designed to equip learners with essential skills for career advancement in the digital buying industry. This course focuses on the latest trends and techniques in digital buying, making it highly relevant and in-demand in today's technology-driven world.
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โข Digital Buying Fundamentals • Understanding the digital buying landscape, key players, and the role of data in digital buying.
โข Programmatic Advertising • Overview of programmatic advertising, real-time bidding, and private marketplaces.
โข Cross-Channel Digital Buying • Strategies for integrated digital buying across display, video, mobile, social, and native channels.
โข Data-Driven Decision Making • Utilizing data analytics, attribution modeling, and KPIs to optimize digital buying campaigns.
โข Digital Media Planning • Developing comprehensive media plans, audience targeting, and creative strategy.
โข Digital Video Buying • Overview of digital video formats, targeting options, and measurement metrics.
โข Mobile Advertising • Understanding mobile ad formats, measurement, and optimization strategies.
โข Social Media Advertising • Overview of social media advertising, platform-specific ad formats, and targeting options.
โข Advanced Digital Buying Techniques • Exploring emerging trends, including artificial intelligence, machine learning, and automation in digital buying.
โข Digital Buying Best Practices • Following industry guidelines, ethical considerations, and legal compliance in digital buying.
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