Executive Development Programme in School Marketing Performance
-- ViewingNowThe Executive Development Programme in School Marketing Performance is a certificate course designed to empower education professionals with the necessary skills to excel in school marketing. This program highlights the importance of data-driven marketing strategies, enabling schools to make informed decisions and improve their performance.
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โข School Marketing Foundations: Understanding the basics of school marketing, including target audience, unique selling propositions, and brand development.
โข Digital Marketing for Schools: Leveraging online platforms to increase visibility, engage with families, and enhance the school's reputation.
โข Content Marketing & Storytelling: Creating compelling and shareable content that showcases the school's mission, values, and achievements.
โข Data-Driven Marketing Strategies: Utilizing data analytics to inform marketing decisions, measure performance, and optimize campaigns.
โข Stakeholder Relationship Management: Building and maintaining positive relationships with various stakeholders, including parents, alumni, and community partners.
โข School Events & Experiential Marketing: Organizing impactful events that create memorable experiences, foster community, and generate positive word-of-mouth.
โข Crisis Management & Communications: Developing effective communication strategies for managing and mitigating crises, ensuring the school's reputation remains intact.
โข Marketing Budgeting & Financial Management: Allocating resources efficiently, measuring return on investment, and justifying marketing expenses to school leadership.
โข Performance Metrics & Continuous Improvement: Establishing key performance indicators (KPIs), tracking progress, and implementing strategies for continuous improvement.
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