Executive Development Programme in PR for Automotive Executives
-- ViewingNowThe Executive Development Programme in PR for Automotive Executives is a certificate course designed to enhance the communication and public relations skills of professionals in the automotive industry. This program emphasizes the importance of effective communication in building and maintaining a strong brand image, reputation management, and crisis communication.
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โข Automotive PR Fundamentals: Understanding the basics of public relations specific to the automotive industry, including key terminology, strategies, and tactics.
โข Stakeholder Communication: Developing effective communication strategies for various automotive stakeholders such as customers, investors, regulators, and suppliers.
โข Crisis Management: Learning how to manage and mitigate negative publicity, including recalls, accidents, and other crises that can impact the automotive industry.
โข Media Relations: Building relationships with media outlets and journalists, and learning how to effectively pitch stories and respond to media inquiries.
โข Digital PR: Leveraging digital channels such as social media, email, and online communities to build and maintain a positive brand image.
โข Measurement and Analytics: Understanding how to measure the effectiveness of PR campaigns and using data to inform future strategies.
โข Corporate Social Responsibility (CSR): Implementing and communicating CSR initiatives to promote a positive brand image and support sustainability efforts.
โข Ethics in PR: Ensuring all PR efforts align with ethical standards and best practices.
โข Thought Leadership: Developing thought leadership content to establish executives as industry experts and build brand authority.
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