Professional Certificate in Retail Market Research: A Strategic Approach
-- ViewingNowThe Professional Certificate in Retail Market Research: A Strategic Approach equips learners with essential skills to excel in market research and drive retail strategies. This course emphasizes the importance of data-driven decision-making, teaching learners how to gather, analyze, and interpret market information to identify trends, opportunities, and challenges.
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GBP £ 140
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โข Retail Market Research Fundamentals: Understanding the basics of retail market research, its importance, and the research process.
โข Market Segmentation and Targeting: Identifying and analyzing various market segments, target customer profiles, and positioning strategies in retail.
โข Competitive Analysis in Retail: Examining competitors' strengths, weaknesses, opportunities, and threats (SWOT analysis), and understanding competitive dynamics.
โข Consumer Behavior and Insights: Exploring consumer preferences, decision-making processes, and trends to inform retail strategies.
โข Retail Trends and Innovations: Staying updated on the latest trends, technologies, and best practices in the retail industry.
โข Data Collection and Analysis Methods: Mastering various data collection techniques, such as surveys, interviews, focus groups, and secondary sources, and learning how to analyze and interpret data effectively.
โข Market Research Tools and Software: Familiarizing with popular market research platforms, tools, and software to streamline the research process.
โข Effective Retail Market Research Reporting: Presenting research findings and recommendations in a clear, concise, and actionable manner to influence strategic decisions.
โข Ethical Considerations in Retail Market Research: Understanding the ethical guidelines and best practices when conducting retail market research, protecting participant data, and ensuring research integrity.
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