Global Certificate in AdTech Ecosystem
-- ViewingNowThe Global Certificate in AdTech Ecosystem is a comprehensive course designed to meet the growing industry demand for experts in the AdTech field. This certificate course emphasizes the importance of understanding the complex AdTech ecosystem, which is essential for businesses to reach their target audiences effectively.
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โข AdTech Fundamentals: Understanding the basics of AdTech, its role, and impact on the digital advertising landscape.
โข Programmatic Advertising: Overview of programmatic advertising, its benefits, and how it optimizes ad campaigns.
โข Real-Time Bidding (RTB): Exploring RTB as a core component of programmatic advertising, including its process and advantages.
โข Data Management Platforms (DMPs): Learning about data-driven marketing, DMPs, and their importance in ad targeting.
โข Demand Side Platforms (DSPs): Delving into DSPs, their role in automated ad buying, and managing multiple ad exchange accounts.
โข Supply Side Platforms (SSPs): Examining SSPs, their impact on publisher ad revenue, and managing inventory.
โข Ad Exchanges: Understanding ad exchanges, their role in connecting DSPs and SSPs, and the impact on ad inventory.
โข Ad Verification and Fraud Prevention: Learning about ad fraud, brand safety, and ad verification tools to improve campaign performance.
โข Cross-Device Tracking and Attribution: Exploring cross-device tracking, its challenges, and how to measure attribution effectively.
โข Privacy and Compliance in AdTech: Examining regulations like GDPR and CCPA, their impact on AdTech, and best practices for compliance.
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