Professional Certificate Media Planning for CMOs
-- ViewingNowThe Professional Certificate in Media Planning for CMOs is a comprehensive course designed for current and aspiring Chief Marketing Officers. This program highlights the importance of strategic media planning in today's digital age, a critical skill set for C-level marketing executives.
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โข Media Planning Fundamentals
โข Understanding Target Audience and Segmentation
โข Channel Selection and Placement Strategies
โข Budgeting and Optimization Techniques
โข Performance Measurement and Analytics
โข Digital Media Planning: SEO, SEM, and Social Media
โข Traditional Media Planning: Print, Radio, and Television
โข Media Planning Tools and Software
โข Case Studies and Real-World Applications
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