Global Certificate in PR Polling & Crisis Communication
-- ViewingNowThe Global Certificate in PR Polling & Crisis Communication is a comprehensive course designed to empower PR professionals with the latest skills in polling and crisis management. In an era where public opinion can shift rapidly, this course offers critical insights into effective polling techniques, enabling learners to gauge public sentiment accurately.
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โข Introduction to PR Polling & Crisis Communication: Defining PR polling, crisis communication, and their intersection. Understanding the importance of data-driven communication strategies.
โข Foundations of Polling: History and evolution of polling, types of polls, questionnaire design, sampling techniques, data collection, and analysis.
โข Crisis Communication Planning: Identifying potential crises, creating communication plans, establishing response teams, and implementing communication strategies.
โข Data Analysis for PR: Analyzing polling data, interpreting results, and creating data-driven narratives for PR campaigns.
โข Media Relations in Crisis: Building relationships with the media, managing media during crises, handling press conferences, and using media as a communication tool.
โข Digital Crisis Communication: Utilizing social media, websites, and other digital platforms for crisis communication, best practices for digital engagement, and monitoring online conversations.
โข Stakeholder Engagement in Crisis: Identifying key stakeholders, engaging stakeholders during crises, and managing stakeholder expectations.
โข Ethical Considerations in PR Polling & Crisis Communication: Exploring ethical dilemmas, maintaining transparency, and adhering to professional standards.
โข Case Studies in PR Polling & Crisis Communication: Examining real-world examples of successful and unsuccessful PR polling and crisis communication strategies.
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