Masterclass Certificate in Newsroom Analytics for Modern Journalists
-- ViewingNowThe Masterclass Certificate in Newsroom Analytics for Modern Journalists is a comprehensive course designed to equip journalists with essential skills in data analysis and digital storytelling. In today's fast-paced media landscape, the ability to analyze data and use it to tell compelling stories is increasingly important.
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โข Introduction to Newsroom Analytics: Understanding the role of data in journalism, key metrics, and data visualization.
โข Data Collection: Utilizing digital tools for data collection, web scraping techniques, and APIs.
โข Data Cleaning: Techniques for data cleaning, data validation, and handling missing data.
โข Data Analysis: Statistical analysis, data storytelling, and using data to inform journalistic decisions.
โข Data Visualization: Creating compelling visualizations, chart selection, and best practices for data presentation.
โข Audience Engagement Analytics: Measuring audience engagement, social media analytics, and tracking website traffic.
โข Ethics in Newsroom Analytics: Privacy concerns, ethical data collection, and responsible data usage.
โข Newsroom Analytics Tools: Hands-on training with tools such as Google Analytics, Tableau, and Power BI.
โข Case Studies in Newsroom Analytics: Real-world examples of data-driven journalism and newsroom analytics success stories.
โข Newsroom Analytics Strategy: Developing a data-driven newsroom culture, setting goals, and measuring success.
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