Advanced Certificate in LinkedIn Ads: Content that Converts
-- ViewingNowThe Advanced Certificate in LinkedIn Ads: Content that Converts is a comprehensive course designed to help learners master LinkedIn ads and create high-converting content. This certification is crucial for marketing professionals, business owners, and individuals seeking to expand their digital marketing skills.
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โข Unit 1: Introduction to LinkedIn Ads: Understanding the platform and its advantages for B2B marketing.
โข Unit 2: Setting Up Your LinkedIn Ads Account: Creating a company page, setting up campaigns, and understanding ad formats.
โข Unit 3: Audience Targeting: Identifying and reaching your ideal audience using LinkedIn's advanced targeting options.
โข Unit 4: Crafting Compelling Ad Copy: Writing clear, concise, and engaging ad copy that converts.
โข Unit 5: Designing Eye-Catching Ad Visuals: Creating visually appealing ads that stand out in the newsfeed.
โข Unit 6: LinkedIn Lead Gen Forms: Maximizing conversions with pre-filled lead generation forms.
โข Unit 7: Measuring Success: Setting up and tracking key performance indicators (KPIs) for your LinkedIn ads campaigns.
โข Unit 8: A/B Testing and Optimization: Testing different ad elements to improve performance and drive better results.
โข Unit 9: Scaling Your LinkedIn Ads: Increasing budget, expanding targeting, and testing new ad formats.
โข Unit 10: Advanced LinkedIn Ads Strategies: Leveraging LinkedIn's maturity as a platform to drive even better results.
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