Global Certificate in Motion Graphics: Conversion Optimization
-- ViewingNowThe Global Certificate in Motion Graphics: Conversion Optimization is a comprehensive course that equips learners with the essential skills needed to excel in the field of motion graphics and conversion rate optimization. This course is critical in today's digital age, where businesses rely heavily on online marketing and conversions to drive revenue growth.
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โข Fundamentals of Motion Graphics: Introduction to motion graphics, basic design principles, using industry-standard software
โข Animation Techniques: Keyframe animation, easing, tweening, character animation
โข Compositing and Visual Effects: Layering elements, color correction, chroma keying, particle effects
โข Typography and Title Design: Selecting and pairing typefaces, hierarchy, kinetic typography
โข Storytelling and Concept Development: Developing narratives, creating style frames, mood boards, and animatics
โข Color Theory and Branding: Color psychology, brand consistency, creating color palettes
โข Sound Design: Synchronizing audio, creating custom sound effects, working with voiceovers and music
โข Performance Optimization: File size reduction, compression techniques, export settings for various platforms
โข Conversion Optimization: A/B testing, user engagement, click-through rates, conversion funnels
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