Certificate in Accessible Marketing and Conversion Rate Optimization
-- ViewingNowThe Certificate in Accessible Marketing and Conversion Rate Optimization is a comprehensive course designed to equip learners with essential skills for career advancement. This program emphasizes the importance of accessible marketing, a critical yet often overlooked aspect of digital marketing that focuses on making online content accessible to people with disabilities.
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GBP £ 140
GBP £ 202
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โข Introduction to Accessible Marketing: Understanding the importance of accessibility in marketing, legal requirements, and benefits for businesses.
โข Disability Statistics and Market Research: Exploring the demographics and needs of people with disabilities, and their potential as customers.
โข Accessible Design and User Experience: Creating inclusive designs, using assistive technologies, and improving user experience for all users.
โข Accessible Content and Copywriting: Writing clear, concise, and accessible content, and optimizing it for search engines and conversions.
โข Accessible Email Marketing and Social Media: Strategies for reaching and engaging with people with disabilities on various platforms.
โข Accessible Website Development and Testing: Best practices for building and testing accessible websites, and ensuring compliance with web accessibility standards.
โข Accessible Video and Audio Content: Techniques for making multimedia content accessible, such as closed captions, audio descriptions, and sign language.
โข Accessible Events and Meetings: Guidelines for planning and conducting accessible events, both online and offline.
โข Accessible Customer Service and Support: Providing inclusive and respectful customer service, and handling complaints and feedback from people with disabilities.
โข Measuring and Improving Accessibility: Tools and techniques for assessing and enhancing the accessibility of marketing campaigns and conversions.
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