Certificate Media Planning for Brand Growth
-- ViewingNowThe Certificate Media Planning for Brand Growth course is a comprehensive program designed to empower learners with the essential skills required in today's media and branding landscape. This course highlights the importance of media planning in creating effective brand growth strategies, making it highly relevant in the ever-evolving marketing industry.
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GBP £ 140
GBP £ 202
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Media Planning Fundamentals โข Understanding the media planning process, setting campaign objectives, and determining target audiences.
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Media Channels โข Exploring various media channels such as television, radio, print, outdoor, and digital media.
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Digital Media Landscape โข Delving into the digital media landscape, including social media, search engine marketing, programmatic advertising, and video advertising.
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Audience Segmentation and Targeting โข Learning about audience segmentation strategies, targeting techniques, and data-driven audience insights.
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Media Buying and Negotiation โข Understanding the media buying process, negotiation strategies, and the role of media agencies.
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Campaign Measurement and Optimization โข Measuring campaign performance, analyzing data, and optimizing media plans for better results.
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Emerging Trends in Media Planning โข Keeping up with the latest trends and innovations in media planning, including artificial intelligence, virtual reality, and augmented reality.
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Brand Safety and Compliance โข Ensuring brand safety, adhering to industry regulations, and understanding the importance of transparency and accountability in media planning.
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