Executive Development Programme in Live Streaming & E-commerce
-- ViewingNowThe Executive Development Programme in Live Streaming & E-commerce is a certificate course designed to empower professionals with the latest digital marketing strategies. With the rapid growth of e-commerce and live streaming platforms, there is an increasing demand for experts who can leverage these channels for business growth.
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โข Fundamentals of Live Streaming & E-commerce: Understanding the intersection of live streaming and e-commerce, identifying key players and trends, and exploring the opportunities and challenges in this growing market. โข Video Production for Live Streaming: Techniques for creating high-quality video content, including lighting, sound, camera work, and visual storytelling. โข E-commerce Platforms and Tools: Overview of popular e-commerce platforms, tools, and plugins for live streaming, including Shopify, WooCommerce, and Amazon Live. โข Customer Engagement and Interaction: Strategies for engaging and interacting with customers during live streams, including chatbots, Q&A sessions, and gamification. โข Monetization Models for Live Streaming E-commerce: Exploring different monetization models, such as commission-based sales, product placement, and subscription-based services. โข Legal and Compliance Considerations: Understanding the legal and regulatory requirements for live streaming e-commerce, including intellectual property, data privacy, and consumer protection laws. โข Marketing and Promotion for Live Streaming E-commerce: Techniques for promoting and marketing live streaming e-commerce events, including social media, email marketing, and influencer partnerships. โข Data Analytics and Performance Tracking: Overview of data analytics tools and techniques for measuring the success of live streaming e-commerce events, including conversion rates, sales data, and customer engagement metrics.
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