Global Certificate in Sales Storytelling & Digital Marketing
-- ViewingNowThe Global Certificate in Sales Storytelling & Digital Marketing is a comprehensive course designed to meet the growing industry demand for compelling storytelling and digital marketing skills. This certification equips learners with essential tools and techniques to craft engaging narratives and implement data-driven digital marketing strategies that drive business growth.
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โข Storytelling Fundamentals: Understanding the power of storytelling, elements of a compelling story, and emotional connection in sales.
โข Digital Marketing Basics: Overview of digital marketing channels, targeting, and measuring success.
โข Creating Sales Narratives: Developing persuasive sales stories, incorporating customer pain points, and showcasing solutions.
โข Content Marketing: Leveraging storytelling through blogs, articles, social media, and email marketing.
โข Video Marketing: Using video to tell sales stories, optimizing for different platforms, and measuring engagement.
โข Data-Driven Storytelling: Using data and analytics to create data-driven narratives, identifying trends, and making data accessible.
โข Customer Journey Mapping: Mapping the customer journey, identifying touchpoints, and integrating storytelling throughout.
โข Sales Funnel Optimization: Aligning storytelling with each stage of the sales funnel, improving conversion rates, and measuring success.
โข Ethics in Sales Storytelling: Maintaining ethical storytelling practices, avoiding manipulation, and building trust.
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