Professional Certificate in Email Deliverability and Open Rates
-- ViewingNowThe Professional Certificate in Email Deliverability and Open Rates is a comprehensive course that equips learners with the essential skills needed to excel in email marketing. This program focuses on enhancing email deliverability rates, open rates, and overall campaign performance.
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โข Email Deliverability Fundamentals: Understanding the basics of email deliverability, its importance, and the factors that affect it. โข Email Authentication: Implementing and understanding key authentication methods like SPF, DKIM, and DMARC. โข List Hygiene & Segmentation: Strategies for maintaining clean email lists, segmenting audiences, and managing bounces and unsubscribes. โข Content & Design Best Practices: Techniques to optimize email content and design for better deliverability and engagement. โข A/B Testing & Analytics: Utilizing A/B testing to improve open rates and understanding key email analytics concepts. โข Deliverability Metrics: Measuring and tracking essential email deliverability metrics, like bounce rates, spam trap hits, and complaint rates. โข ISP Relationship Management: Building and maintaining positive relationships with Internet Service Providers (ISPs) for better email deliverability. โข Email Delivery Infrastructure: Configuring and optimizing email delivery infrastructure, including mail transfer agents (MTAs) and IP reputation management. โข Legal & Compliance Considerations: Adhering to email marketing laws, like CAN-SPAM, GDPR, and CASL, to avoid legal issues and maintain a positive brand reputation.
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