Masterclass Certificate Prototyping for Customer Retention Mastery
-- ViewingNowThe Masterclass Certificate Prototyping for Customer Retention Mastery course is a must-take for professionals seeking to boost their career prospects in the ever-evolving UX design industry. This comprehensive course focuses on equipping learners with essential prototyping skills that are highly sought after by employers, with a strong emphasis on creating customer-centric designs that drive retention.
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โข User Research and Customer Segmentation: Understanding the target audience and their needs is crucial to designing effective prototypes for customer retention. This unit will cover best practices for user research, data analysis, and customer segmentation. โข Design Thinking for Customer Retention: This unit will explore how to apply design thinking principles to create prototypes that improve customer retention. Topics covered include empathy, ideation, and prototyping. โข Prototyping Tools and Techniques: Students will learn about the latest prototyping tools and techniques for creating interactive and engaging prototypes. This unit will cover both low-fidelity and high-fidelity prototyping methods. โข Usability Testing and Iteration: This unit will cover best practices for usability testing, including how to gather user feedback, analyze data, and iterate on prototypes. Students will also learn about A/B testing and how to use data to drive design decisions. โข Customer Journey Mapping and Experience Design: This unit will explore how to create customer journey maps and use them to design customer-centric experiences. Students will learn about key touchpoints, pain points, and opportunities for improving customer retention. โข Personalization and Customization: This unit will cover the role of personalization and customization in customer retention. Students will learn how to create personalized prototypes that are tailored to individual customer needs and preferences. โข Scaling and Implementation: In this final unit, students will learn how to scale their prototypes for implementation. Topics covered include project management, stakeholder communication, and change management. Students will also learn about the importance of continuous improvement and how to use data to drive future design decisions.
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