Professional Certificate in Neuromarketing and Public Relations
-- ViewingNowThe Professional Certificate in Neuromarketing and Public Relations is a cutting-edge course that combines the latest insights from neuroscience with proven public relations strategies. This course is essential for marketing and PR professionals seeking to stay ahead of the curve and deliver results that resonate with their audiences.
6,180+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Introduction to Neuromarketing: Understanding the basics of neuromarketing, its importance, and applications in modern business.
โข Neuroscience and Consumer Behavior: Exploring the relationship between neuroscience and consumer behavior, including decision-making, perception, and memory.
โข Brain Functions and Marketing Strategies: Examining the different brain regions and their impact on consumer responses to marketing stimuli.
โข Neuromarketing Techniques: Learning about various neuromarketing techniques such as eye-tracking, facial coding, and EEG.
โข Marketing Communication and Neuromarketing: Understanding how neuromarketing principles can enhance marketing communication strategies.
โข Neuromarketing Ethics: Discussing the ethical considerations of using neuromarketing techniques in business.
โข Public Relations and Neuromarketing: Exploring the intersection of public relations and neuromarketing, including the impact of neuromarketing on brand reputation and crisis management.
โข Neuromarketing Research Methods: Learning about research methods and data analysis techniques in neuromarketing.
โข Case Studies in Neuromarketing and Public Relations: Analyzing real-world examples of successful neuromarketing and public relations campaigns.
โข Future Trends in Neuromarketing and Public Relations: Examining emerging trends and future directions in neuromarketing and public relations.
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