Global Certificate in Marketing Analytics for Global Brands
-- ViewingNowThe Global Certificate in Marketing Analytics for Global Brands is a comprehensive course designed to empower marketing professionals with the essential skills required to thrive in today's data-driven world. This course emphasizes the importance of data-driven marketing strategies and analytical tools in helping global brands make informed decisions, increase revenue, and improve customer satisfaction.
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โข Introduction to Marketing Analytics – Understanding the role of data-driven insights in marketing decisions.
โข Market Research for Global Brands – Techniques for gathering and interpreting international market data.
โข Customer Analytics – Analyzing customer behavior and preferences to inform marketing strategies.
โข Segmentation and Targeting – Identifying and understanding target audiences in global markets.
โข Digital Marketing Analytics – Measuring and optimizing digital marketing campaigns and channels.
โข Social Media Analytics – Monitoring and analyzing social media data for brand insights and engagement.
โข Marketing Mix Modeling – Quantifying the impact of marketing tactics on sales and revenue.
โข Predictive Analytics for Marketing – Using statistical models to forecast marketing outcomes.
โข Marketing Analytics Tools and Software – Overview of popular marketing analytics platforms and technologies.
โข Ethics in Marketing Analytics – Ensuring responsible use of data and analytics in marketing practices.
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