Certificate in Ad Metrics: Strategic Insights for Success
-- ViewingNowThe Certificate in Ad Metrics: Strategic Insights for Success is a comprehensive course designed to empower learners with the essential skills to excel in the rapidly evolving advertising industry. This program focuses on the importance of ad metrics, providing strategic insights to optimize advertising campaigns and achieve business goals.
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โข Unit 1: Introduction to Ad Metrics
โข Unit 2: Key Performance Indicators (KPIs) in Advertising
โข Unit 3: Understanding Click-Through Rates (CTR) and Cost-Per-Click (CPC)
โข Unit 4: Analyzing Cost-Per-Impression (CPM) and Cost-Per-Acquisition (CPA)
โข Unit 5: Conversion Rate Optimization (CRO)
โข Unit 6: Attribution Models in Ad Metrics
โข Unit 7: Utilizing View-Through Conversions (VTC)
โข Unit 8: A/B Testing and Multi-Variate Testing
โข Unit 9: Implementing Data Studio for Ad Metrics Visualization
โข Unit 10: Leveraging Google Analytics for Ad Metrics Insights
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