Certificate in PECR Compliance for Digital Campaigns
-- ViewingNowThe Certificate in PECR Compliance for Digital Campaigns is a vital course for professionals engaged in digital marketing. The Privacy and Electronic Communications Regulations (PECR) governs direct marketing via electronic means, and non-compliance can lead to hefty fines.
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โข Introduction to PECR: Understanding the key principles and requirements of the Privacy and Electronic Communications Regulations (PECR) for digital campaigns. โข Consent under PECR: Exploring the concept of consent in the context of PECR, including when it is required and how to obtain it. โข Marketing by Electronic Mail: Examining the rules and best practices for sending marketing emails in compliance with PECR. โข Marketing by Telephone: Understanding the regulations around marketing by telephone, including live calls and automated messages. โข Cookies and PECR: Learning about the use of cookies and similar technologies under PECR, including requirements for obtaining user consent. โข PECR and Data Protection: Exploring the relationship between PECR and data protection laws, including the General Data Protection Regulation (GDPR). โข PECR Compliance Tools and Techniques: Examining the tools and techniques available for ensuring compliance with PECR, including data management and privacy impact assessments. โข Managing PECR Compliance Risks: Understanding the risks associated with non-compliance with PECR and learning how to manage and mitigate those risks. โข PECR Compliance Case Studies: Reviewing real-world examples of PECR compliance and non-compliance, and analyzing the implications and lessons learned.
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