Executive Development Programme in Next-Gen Hotel Reputation
-- ViewingNowThe Executive Development Programme in Next-Gen Hotel Reputation certificate course is a critical program designed to meet the growing demands of the modern hospitality industry. This course emphasizes the importance of managing and enhancing a hotel's reputation in the digital age, focusing on online presence, guest feedback, and crisis management.
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โข Unit 1: Introduction to Next-Generation Hotel Reputation Management
โข Unit 2: Online Reviews & Ratings: Understanding Guest Feedback
โข Unit 3: Social Media & Digital PR: Engaging with Guests Online
โข Unit 4: SEO & Content Marketing: Boosting Hotel Visibility
โข Unit 5: Data Analytics: Measuring Hotel Reputation Performance
โข Unit 6: Personalization & Automation: Enhancing Guest Experiences
โข Unit 7: Reputation Recovery: Managing Negative Feedback & Crisis Situations
โข Unit 8: Competitor Analysis: Benchmarking Against Industry Peers
โข Unit 9: Reputation Strategy: Aligning with Business Goals
โข Unit 10: Future Trends: Preparing for the Evolution of Hotel Reputation Management