Professional Certificate in Mobile Referral Program Key Performance Indicators
-- ViewingNowThe Professional Certificate in Mobile Referral Program Key Performance Indicators is a crucial course for professionals aiming to excel in mobile marketing and customer engagement. This certificate program focuses on essential KPIs that drive successful referral programs, addressing industry demand for experts who can effectively design, implement, and manage mobile referral campaigns.
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โข Understanding Key Performance Indicators (KPIs): Defining KPIs, their importance, and how to set them for a mobile referral program.
โข Mobile Referral Program Metrics: Identifying essential metrics, such as referral rate, conversion rate, and viral coefficient.
โข Customer Acquisition Cost (CAC): Calculating CAC, its impact on referral programs, and how to optimize it.
โข Customer Lifetime Value (CLV): Understanding the concept, calculating CLV, and its role in mobile referral programs.
โข Referral Funnel Analysis: Analyzing the referral process, identifying bottlenecks, and optimizing the funnel.
โข Effective Incentives and Rewards: Designing reward structures, identifying effective incentives, and balancing costs.
โข Data-Driven Decision Making: Utilizing data to measure success, improve program performance, and inform strategy.
โข Program Evaluation and Continuous Improvement: Evaluating KPIs, monitoring trends, and implementing strategies for improvement.
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