Global Certificate in Hotel Reputation: Managing Your Digital Footprint
-- ViewingNowThe Global Certificate in Hotel Reputation: Managing Your Digital Footprint is a comprehensive course that emphasizes the importance of online presence in the hospitality industry. In today's digital age, a strong online reputation can significantly impact a hotel's success.
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โข Understanding Online Reputation Management: An overview of ORM, its importance in the hotel industry, and how to monitor and track online mentions of your hotel.
โข Building a Positive Digital Footprint: Strategies for creating a strong online presence, including optimizing your hotel's website and social media profiles.
โข Responding to Online Reviews: Best practices for responding to both positive and negative reviews on popular travel and hospitality websites.
โข Managing Crisis Communications: Techniques for handling negative publicity and protecting your hotel's reputation during a crisis.
โข Leveraging Influencer Marketing: How to work with travel influencers to promote your hotel and improve its online reputation.
โข Utilizing User-Generated Content: Strategies for incorporating guest photos and reviews into your hotel's marketing efforts.
โข Measuring the Success of Your ORM Efforts: Tools and techniques for tracking the impact of your ORM efforts on your hotel's online reputation and bottom line.
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