Global Certificate in Lead Generation & Social Listening
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โข Lead Generation Fundamentals: Understanding the basics of lead generation, including the definition, importance, and benefits. This unit will also cover the different types of leads and the lead generation process.
โข Social Listening Basics: This unit will cover the fundamentals of social listening, including the definition, benefits, and how it differs from social monitoring. It will also cover the social listening process and the tools used for social listening.
โข Lead Generation Strategies: This unit will cover various lead generation strategies, including inbound and outbound marketing, content marketing, email marketing, and social media marketing. It will also cover lead magnets, landing pages, and forms.
โข Social Listening Tools and Techniques: This unit will cover the various tools and techniques used for social listening, including social media platforms, social listening platforms, and data analysis tools. It will also cover how to set up and optimize social listening campaigns.
โข Lead Nurturing and Qualification: This unit will cover the importance of lead nurturing and qualification in the lead generation process. It will also cover various lead nurturing and qualification strategies, including email marketing, lead scoring, and sales enablement.
โข Social Media for Lead Generation: This unit will cover how social media can be used for lead generation, including the different social media platforms, social media advertising, and social media analytics.
โข Data Analysis and Reporting: This unit will cover how to analyze and report on lead generation and social listening data, including the use of data visualization tools and the creation of performance dashboards.
โข Ethics and Compliance in Lead Generation and Social Listening: This unit will cover the ethical and legal considerations involved in lead generation and social listening, including data privacy, data security, and anti-spam laws.
โข Case Studies and Best Practices
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