Advanced Certificate in Mobile-First Email Marketing for Brands
-- ViewingNowThe Advanced Certificate in Mobile-First Email Marketing for Brands is a comprehensive course designed to meet the growing industry demand for experts in mobile-optimized email marketing. This certification equips learners with essential skills to create and manage effective email marketing campaigns that are mobile-friendly and result-driven.
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โข Mobile-First Email Design: Understanding the principles of mobile-first design, responsive and static email templates, optimizing content for various screen sizes, and using preheaders and preview text. โข HTML & CSS for Mobile Emails: Coding emails with table-based layouts, inline styles, and accessible HTML, while addressing common issues like image blocking and touchscreens. โข Engaging Mobile-First Content Creation: Writing concise, clear, and actionable copy, incorporating visuals, personalization, and dynamic content, and optimizing subject lines and calls-to-action for higher engagement. โข Advanced Email Automation: Implementing automated email campaigns, such as welcome series, cart abandonment, and post-purchase follow-ups, using behavioral triggers and customer journey mapping. โข Data-Driven Email Marketing: Analyzing campaign performance, A/B testing, and segmenting audiences based on user data and behavior, using tools like Google Analytics and email service provider (ESP) analytics. โข Deliverability & Compliance: Managing email deliverability, understanding email authentication methods (SPF, DKIM, DMARC), and adhering to anti-spam regulations (CAN-SPAM, GDPR, CASL). โข Integrating with CRM & Marketing Platforms: Connecting email marketing efforts with customer relationship management (CRM) systems, marketing automation platforms, and social media channels.
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