Advanced Certificate in UK Public Relations
-- ViewingNowThe Advanced Certificate in UK Public Relations is a comprehensive course designed to provide learners with in-depth knowledge and skills essential in the PR industry. This course emphasizes the UK context, making it ideal for those targeting PR careers in the UK or handling UK clients.
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GBP £ 140
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Here are the essential units for an Advanced Certificate in UK Public Relations:
• Strategic PR Planning & Campaign Management: This unit covers the development and implementation of PR strategies and campaigns to achieve business objectives. Topics include setting goals, target audiences, messaging, budgeting, timelines, and evaluation.
• Media Relations & Press Office Management: This unit focuses on building and maintaining relationships with media outlets and journalists to secure positive coverage for clients or organizations. Topics include writing press releases, pitching stories, managing press conferences, and handling crisis communications.
• Digital & Social Media PR: This unit explores the use of digital and social media platforms for PR purposes, including creating and implementing campaigns, monitoring online conversations, and engaging with stakeholders. Topics include social media strategy, content creation, analytics, and online reputation management.
• Stakeholder Engagement & Public Affairs: This unit covers the importance of engaging with stakeholders and managing public affairs. Topics include identifying key stakeholders, building relationships, developing key messages, and managing issues and crises.
• Internal Communications & Employee Engagement: This unit focuses on the importance of effective internal communications and employee engagement. Topics include developing communication strategies, creating content, using channels, measuring effectiveness, and building a positive organizational culture.
• Crisis & Reputation Management: This unit covers the principles and practices of managing crises and protecting reputations. Topics include crisis planning, communication strategies, media relations, social media, and evaluation.
• Measurement & Evaluation: This unit explores the importance of measuring and evaluating PR campaigns to demonstrate their effectiveness and value. Topics include setting objectives, identifying key performance indicators, collecting and analyzing data, and reporting results.
• Ethics & Professional Practice: This unit covers the ethical principles and professional standards that under
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