Masterclass Certificate in Product Marketing: Launch Strategies
-- ViewingNowThe Masterclass Certificate in Product Marketing: Launch Strategies is a comprehensive course that equips learners with essential skills for successful product launches. This program highlights the importance of strategic planning, market research, and effective communication in driving product success.
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โข Unit 1: Introduction to Product Marketing – Understanding the fundamentals of product marketing, its role in an organization, and the key differences between product marketing and other marketing disciplines.
โข Unit 2: Market Research – Techniques for conducting thorough market research, analyzing competitors, and identifying target audiences to inform product positioning and launch strategies.
โข Unit 3: Product Positioning & Messaging – Defining your unique value proposition, creating compelling messaging, and positioning your product effectively in the market.
โข Unit 4: Go-to-Market Strategy – Developing a comprehensive go-to-market strategy, including product launch plans, pricing strategies, and distribution channels.
โข Unit 5: Launch Campaigns – Designing and executing high-impact launch campaigns that drive awareness, engagement, and conversion.
โข Unit 6: Metrics & Analytics – Measuring the success of your product launch using key performance indicators (KPIs) and analytics tools.
โข Unit 7: Sales Enablement – Equipping your sales team with the knowledge, tools, and resources they need to effectively sell your product.
โข Unit 8: Post-Launch Evaluation – Analyzing the results of your product launch, gathering feedback, and iterating on your strategies for future success.
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