Certificate in Marketing Measurement for Small Businesses
-- ViewingNowThe Certificate in Marketing Measurement for Small Businesses is a comprehensive course designed to equip learners with essential skills in data-driven marketing. This program is crucial in today's digital age, where businesses rely heavily on data to make informed decisions.
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โข Marketing Metrics Fundamentals: Understanding key performance indicators (KPIs), return on investment (ROI), and attribution modeling.
โข Web Analytics for Small Businesses: Implementing and utilizing Google Analytics, measuring website traffic, and tracking user behavior.
โข Customer Relationship Management (CRM) Systems: Choosing the right CRM system, integrating it with marketing efforts, and tracking customer interactions.
โข Social Media Metrics: Measuring social media engagement, reach, and conversions across various platforms.
โข Email Marketing Metrics: Evaluating open rates, click-through rates, and conversion rates for email campaigns.
โข Search Engine Optimization (SEO) Metrics: Tracking organic search rankings, click-through rates, and keyword performance.
โข Paid Advertising Metrics: Measuring the effectiveness of pay-per-click (PPC) campaigns, return on ad spend (ROAS), and impression share.
โข Conversion Rate Optimization (CRO): Improving website conversion rates, A/B testing, and implementing CRO best practices.
โข Marketing Attribution Models: Understanding single-touch, multi-touch, and custom attribution models.
โข Data Visualization and Reporting: Presenting marketing data in a clear and actionable format for stakeholders.
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