Global Certificate in Engaging Donors through Mobile
-- ViewingNowThe Global Certificate in Engaging Donors through Mobile is a comprehensive course designed to equip learners with the essential skills needed to excel in fundraising and donor engagement in today's digital age. This course is of utmost importance as mobile technology has become a critical channel for nonprofit organizations to connect with donors and supporters.
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โข Mobile Fundraising Techniques: An introductory unit covering the basics of mobile fundraising, including text-to-donate, mobile-optimized websites, and mobile giving campaigns. โข Donor Engagement Strategies: This unit explores how to create engaging content for mobile donors, using storytelling, impact reporting, and personalized communication. โข Mobile Payment Platforms: An overview of popular mobile payment platforms, such as Apple Pay, Google Wallet, and PayPal, and how to integrate them into your fundraising strategy. โข Data Analytics and Mobile Donors: This unit covers how to track and analyze mobile donor data, including metrics such as conversion rates, bounce rates, and donation frequency. โข Mobile Marketing Channels: An exploration of various mobile marketing channels, such as email, SMS, and social media, and how to use them to engage donors and promote your cause. โข Security and Compliance for Mobile Donations: A unit focused on mobile security and compliance, including PCI-DSS, GDPR, and data privacy regulations. โข Case Studies of Successful Mobile Fundraising Campaigns: An analysis of successful mobile fundraising campaigns, including best practices, challenges, and key takeaways. โข Creating a Mobile Fundraising Plan: The final unit of the course, which covers how to create a comprehensive mobile fundraising plan, including goal-setting, resource allocation, and performance tracking.
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