Global Certificate in Digital Marketing and the Sharing Economy
-- ViewingNowThe Global Certificate in Digital Marketing and the Sharing Economy is a comprehensive course that addresses the growing industry demand for digital marketing expertise in the sharing economy. This program emphasizes the importance of understanding and leveraging digital platforms, data analysis, and customer engagement to drive business success in the modern world.
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โข Digital Marketing Fundamentals: Understanding the digital marketing landscape, traditional vs. digital marketing, digital marketing channels, and the importance of digital marketing in the sharing economy.
โข Search Engine Optimization (SEO): Keyword research, on-page and off-page optimization, technical SEO, local SEO, and measuring SEO success.
โข Pay-Per-Click (PPC) Advertising: Platforms, campaign setup, ad copywriting, bidding strategies, and measuring PPC performance.
โข Social Media Marketing: Platform selection, content creation, community management, influencer marketing, and social media analytics.
โข Content Marketing: Content strategy, storytelling, content creation, distribution, and measuring content performance.
โข Email Marketing: Email marketing automation, list building, campaign planning, design, and measuring email marketing success.
โข Data Analytics and Reporting: Web analytics tools, metrics and KPIs, data storytelling, and reporting best practices.
โข Mobile Marketing: Mobile optimization, mobile advertising, mobile apps, and mobile-first strategies.
โข E-commerce and Conversion Rate Optimization: Online sales funnels, shopping cart optimization, user experience, and conversion rate optimization.
โข Sharing Economy Business Models: Collaborative consumption, peer-to-peer marketplaces, fractional ownership, and the role of digital marketing in the sharing economy.
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