Global Certificate in PPC for Education & Training
-- ViewingNowThe Global Certificate in PPC (Pay-Per-Click) for Education & Training is a comprehensive course designed to empower professionals in the education and training sector with the essential skills to plan, execute, and optimize PPC campaigns. This certification course highlights the importance of data-driven digital marketing strategies in today's technology-focused world.
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โข PPC Fundamentals: Understanding PPC, its benefits, and key components such as keywords, ad groups, and campaigns.
โข Keyword Research: Techniques for conducting comprehensive keyword research, including using keyword planners and understanding keyword match types.
โข Ad Copywriting: Writing compelling ad copy that resonates with your target audience and encourages clicks.
โข PPC Campaign Structure: Best practices for structuring PPC campaigns, including creating ad groups, organizing campaigns, and using ad extensions.
โข Bid Management: Strategies for managing bids, including automated bidding, manual bidding, and bid adjustments.
โข Landing Page Optimization: Techniques for optimizing landing pages to improve conversion rates and user experience.
โข PPC Analytics: Understanding and analyzing PPC metrics, including click-through rates, conversion rates, and cost per acquisition.
โข Competitive Analysis: Analyzing competitors' PPC strategies and tactics to inform your own approach.
โข PPC for Lead Generation: Best practices for using PPC to generate leads, including creating effective lead magnets and using remarketing.
โข Advanced PPC Strategies: Exploring advanced PPC strategies, including audience targeting, device targeting, and automated rules.
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