Certificate in Understanding Key Marketing Metrics
-- ViewingNowThe Certificate in Understanding Key Marketing Metrics course is a powerful learning opportunity for professionals seeking to enhance their data-driven decision-making skills. This course dives into the importance of marketing metrics, empowering learners to measure and optimize campaigns effectively.
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โข Unit 1: Introduction to Marketing Metrics
โข Unit 2: Key Metrics for Website Traffic Analysis
โข Unit 3: Understanding Conversion Rate and its Importance
โข Unit 4: Customer Acquisition Cost (CAC) and its Impact on Business
โข Unit 5: Customer Lifetime Value (CLV) and its Role in Marketing
โข Unit 6: Marketing Return on Investment (MROI)
โข Unit 7: Social Media Metrics: Engagement, Reach, and Impressions
โข Unit 8: Email Marketing Metrics: Open Rates, Click-through Rates, and Conversion Rates
โข Unit 9: Analyzing Ad Campaign Performance: Cost per Click (CPC), Cost per Impression (CPM), and Click-through Rate (CTR)
โข Unit 10: Tracking and Improving Marketing Funnel Performance
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