Global Certificate in Copywriting for the Modern Age
-- ViewingNowThe Global Certificate in Copywriting for the Modern Age is a comprehensive course designed to equip learners with essential copywriting skills in demand in today's digital age. This course emphasizes the importance of compelling and persuasive writing, which is critical in various industries, such as marketing, advertising, and public relations.
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โข Unit 1: Introduction to Copywriting in the Modern Age
โข Unit 2: Understanding Your Audience and Target Market
โข Unit 3: Mastering the Art of Persuasive Writing
โข Unit 4: Crafting Compelling Headlines and Titles
โข Unit 5: Writing for Different Digital Platforms
โข Unit 6: SEO Copywriting and Keyword Research
โข Unit 7: Writing Effective Calls-to-Action
โข Unit 8: Editing and Proofreading for Clarity and Style
โข Unit 9: Ethics and Legal Considerations in Copywriting
โข Unit 10: Measuring Success: Analyzing Copywriting Metrics
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