Certificate in Behavioral Pricing for Business
-- ViewingNowThe Certificate in Behavioral Pricing for Business is a comprehensive course designed to equip learners with the essential skills needed to excel in pricing strategies that leverage behavioral economics. This program emphasizes the importance of understanding customer behavior and decision-making processes, enabling businesses to optimize their pricing strategies and increase revenue.
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โข Introduction to Behavioral Pricing
โข Understanding Consumer Psychology
โข Pricing Strategies & Psychological Pricing Techniques
โข The Role of Perception in Pricing
โข Anchoring and its Impact on Pricing
โข Price Framing and its Influence on Consumer Decisions
โข The Power of Comparative Pricing
โข Behavioral Pricing in Action: Real-World Examples
โข Ethical Considerations in Behavioral Pricing
โข Developing a Successful Behavioral Pricing Strategy
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