Global Certificate in Ethical PR: Building a Sustainable Fundraising Program
-- ViewingNowThe Global Certificate in Ethical PR: Building a Sustainable Fundraising Program is a comprehensive course designed to empower learners with the essential skills needed to excel in public relations and fundraising. This course highlights the importance of ethical practices in PR and fundraising, teaching learners how to build and maintain trust with stakeholders.
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โข Ethical PR Principles: Understanding the foundation of ethical public relations, including codes of conduct, transparency, and accountability.
โข Building PR Strategies: Developing a comprehensive PR strategy that aligns with organizational goals and values, including stakeholder analysis and communication planning.
โข Media Relations: Cultivating positive relationships with journalists and media outlets to effectively communicate key messages and build brand reputation.
โข Crisis Communication: Preparing for and managing communication during a crisis, including risk assessment, message development, and stakeholder engagement.
โข Digital PR: Leveraging social media and digital platforms to enhance PR efforts, including content creation, community management, and analytics.
โข Sustainable Fundraising: Implementing ethical and sustainable fundraising practices, including donor engagement, campaign management, and financial accountability.
โข Measurement and Evaluation: Evaluating PR and fundraising efforts using metrics and analytics to measure impact and inform future strategy.
โข Cultural Competence: Developing cultural competence and inclusivity in PR and fundraising efforts, including diversity, equity, and inclusion (DEI) strategies.
โข Professional Ethics: Upholding professional ethics in PR and fundraising, including conflicts of interest, confidentiality, and whistleblowing.
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