Executive Development Programme Consumer Behavior & Ethics
-- ViewingNowThe Executive Development Programme in Consumer Behavior & Ethics is a certificate course designed to empower professionals with advanced knowledge and skills in understanding consumer behavior, ethical practices, and decision-making processes. This program highlights the importance of ethical considerations in today's business world and addresses the growing industry demand for professionals who can balance profitability with social responsibility.
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โข Understanding Consumer Behavior: An introduction to the study of consumer behavior, including the factors that influence consumer decision-making and the consumer decision-making process.
โข Consumer Ethics: An examination of the ethical considerations that arise in consumer behavior, including the ethical implications of marketing practices and the role of ethical values in consumer decision-making.
โข Consumer Psychology: An exploration of the psychological factors that influence consumer behavior, including perception, motivation, learning, and personality.
โข Consumer Research Methods: An overview of the research methods used to study consumer behavior, including survey research, experimental research, and observational research.
โข Consumer Segmentation and Targeting: An examination of the techniques used to segment and target consumer markets, including demographic, psychographic, and behavioral segmentation.
โข Consumer Decision-Making Process: A detailed look at the stages of the consumer decision-making process, including problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation.
โข Consumer Lifestyles and Values: An exploration of the role of consumer lifestyles and values in consumer behavior, including the influence of culture, subculture, and social class on consumer decision-making.
โข Consumer Protection and Rights: An examination of the laws and regulations that protect consumers, including truth in advertising, product liability, and consumer privacy.
โข Consumer Trends and Innovations: An exploration of current and emerging trends in consumer behavior, including the impact of technology, sustainability, and globalization on consumer decision-making.
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