Executive Development Programme in Strategic PPC for Auto
-- ViewingNowThe Executive Development Programme in Strategic PPC for Auto is a comprehensive certificate course designed to meet the growing industry demand for experts in Pay-Per-Click (PPC) advertising. This program emphasizes the strategic aspects of PPC, particularly in the automotive sector, providing learners with essential skills to advance their careers.
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โข Unit 1: Introduction to PPC for Auto: Understanding the basics of Pay-Per-Click (PPC) advertising and its significance in the automotive industry. โข Unit 2: Keyword Research for Auto: Identifying high-value keywords and search terms for your automotive PPC campaigns. โข Unit 3: Competitor Analysis for Auto PPC: Analyzing competitors' PPC strategies to identify opportunities and minimize risk. โข Unit 4: Ad Copywriting for Auto: Crafting compelling ad copy for automotive PPC campaigns to maximize click-through rates (CTRs) and conversions. โข Unit 5: Landing Page Optimization for Auto: Designing and optimizing landing pages for automotive PPC campaigns to increase conversions and reduce bounce rates. โข Unit 6: Ad Extensions for Auto: Utilizing ad extensions to enhance visibility and provide additional information to potential customers. โข Unit 7: Budget Management for Auto PPC: Allocating and managing budgets for automotive PPC campaigns to maximize ROI. โข Unit 8: Automotive PPC Campaign Setup: Setting up and launching PPC campaigns for the automotive industry, including remarketing strategies. โข Unit 9: Performance Tracking and Analysis for Auto PPC: Monitoring campaign performance and analyzing data to make informed decisions for optimization. โข Unit 10: Advanced Strategies for Auto PPC: Exploring advanced PPC techniques and best practices for the automotive industry, such as audience targeting and automated bidding strategies.
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