Professional Certificate Art Marketing: Crisis Communication
-- ViewingNowThe Professional Certificate in Art Marketing: Crisis Communication is a crucial course for professionals in the art industry. This program teaches learners how to effectively communicate during crises, ensuring the continuity of their organization's operations and reputation management.
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GBP £ 140
GBP £ 202
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Understanding Art Marketing: Crisis Communication – an introduction to the course, covering key definitions and concepts.
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Developing a Crisis Communication Plan – creating a comprehensive plan for managing communication during a crisis.
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Identifying Stakeholders – understanding who the key stakeholders are and how to communicate effectively with them during a crisis.
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Building a Strong Brand Image – creating a strong brand image that can withstand a crisis.
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Managing Social Media in a Crisis – strategies for managing social media during a crisis, including monitoring and responding to comments.
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Media Relations during a Crisis – building relationships with the media and managing communication during a crisis.
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Measuring the Effectiveness of Crisis Communication – evaluating the success of crisis communication efforts and making necessary adjustments.
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Ethical Considerations in Crisis Communication – understanding the ethical considerations involved in crisis communication and making responsible decisions.
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Case Studies in Art Marketing: Crisis Communication – analyzing real-world examples of crisis communication in the art world.
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