Global Certificate in PPC for Energy & Utilities
-- ViewingNowThe Global Certificate in PPC (Pay-Per-Click) for Energy & Utilities is a comprehensive course designed to empower professionals with the skills necessary to excel in digital advertising within the energy and utilities sector. This certification course emphasizes the importance of targeted PPC campaigns, data-driven decision making, and strategic thinking in optimizing marketing efforts.
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โข PPC Fundamentals: Understanding PPC terminology, setting up a Google Ads account, creating a campaign, and tracking conversions.
โข Keyword Research: Identifying relevant keywords, keyword match types, negative keywords, and keyword research tools.
โข Ad Copywriting: Writing compelling ad copy that converts, ad formats, and ad extensions.
โข Bid Management: Understanding bidding strategies, automated bidding, and manual bid adjustments.
โข Landing Page Optimization: Creating a landing page that converts, landing page optimization tools, and A/B testing.
โข Search Engine Optimization (SEO): Understanding the relationship between PPC and SEO, on-page optimization, and off-page optimization.
โข Google Analytics: Setting up Google Analytics, tracking and measuring website traffic, and understanding key metrics.
โข Google Tag Manager: Setting up Google Tag Manager, tracking events, and creating remarketing audiences.
โข Google Data Studio: Creating custom reports, data visualization, and sharing reports with stakeholders.
Note: The above course content is for a Global Certificate in PPC for Energy & Utilities and covers all the essential units required to become proficient in PPC advertising for the energy and utilities industry.
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