Executive Development Programme in Mastering the Art of Contest Strategy
-- ViewingNowThe Executive Development Programme in Mastering the Art of Contest Strategy is a certificate course designed to empower business professionals with the skills to outthink and outperform their competition. This program focuses on essential strategies and tactics to gain a competitive edge in any industry, making it increasingly vital in today's fast-paced, ever-evolving business landscape.
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Understanding Contest Strategy: This unit will cover the basics of contest strategy and its importance in business. It will introduce the concept of game theory and its application in creating effective contest strategies.
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Market Research for Contest Strategy: This unit will focus on the role of market research in developing contest strategies. It will cover techniques for gathering and analyzing data to inform strategy development.
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Positioning and Differentiation: This unit will explore how to position a business or product effectively in a competitive market and differentiate it from competitors.
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Competitive Analysis: This unit will cover the process of analyzing competitors, their strengths and weaknesses, and how to use this information to inform contest strategy.
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Contest Simulation and Scenario Planning: This unit will introduce tools and techniques for simulating different competitive scenarios and developing strategies to address them.
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Pricing Strategy: This unit will cover different pricing strategies, including value-based pricing, cost-plus pricing, and competitive pricing, and their impact on contest strategy.
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Product and Service Innovation: This unit will explore how innovation can be used as a contest strategy, including the development of new products and services, as well as process innovation.
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Branding and Communication: This unit will cover the role of branding and communication in contest strategy, including the use of messaging and storytelling to differentiate a business or product.
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Implementing and Measuring Contest Strategy: This unit will focus on the practical aspects of implementing and measuring contest strategy, including the use of metrics and KPIs to track progress and adjust strategy as needed.
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Strategic Alliances and Partnerships: This unit will explore the role of strategic alliances and partnerships in contest strategy, including the benefits and risks of collaborating with competitors or complementary businesses.
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