Executive Development Programme Digital Advocacy: Building Online Influence
-- ViewingNowThe Executive Development Programme in Digital Advocacy: Building Online Influence is a certificate course designed to empower professionals with the skills to navigate the digital landscape and harness its potential for influence and advocacy. In today's digital age, online influence is critical for career advancement and business success.
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โข Digital Advocacy Fundamentals • Understanding the digital landscape, building a strong online presence, defining key messages and establishing brand voice.
โข Online Influence Metrics • Measuring success, tracking engagement, analyzing data and adjusting strategies accordingly.
โข Content Strategy • Creating compelling content, optimizing for search engines, and using content to build influence and drive engagement.
โข Social Media Management • Building and managing a social media presence, engaging with audiences, and measuring social media impact.
โข Online Reputation Management • Protecting and enhancing reputation, responding to criticism, and managing crises online.
โข Digital Advertising • Utilizing paid digital advertising to reach target audiences, increase visibility, and drive conversions.
โข Community Building • Building and nurturing online communities, fostering engagement, and creating brand advocates.
โข Digital Ethics • Understanding digital ethics, privacy concerns, and best practices for maintaining trust and credibility online.
โข Future Trends in Digital Advocacy • Staying ahead of the curve, anticipating future trends, and adapting to changes in the digital landscape.
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